Patrick is a yoga and wellness entrepreneur who came to us with one very clear directive: do not make me look like every other wellness brand on Instagram. We created a custom brand identity and one-page website inspired by rock and roll, punk, surf culture, and late-night pizza runs. Skeletons in yoga poses, pizza portals, and a surfing Hanuman turned the brand into something that feels part surf shop, part record store, part yoga studio, and completely Patrick