Patrick is the co-founder of Rooted and YogaRenew and he came to us with one very clear directive: do not make me look like every other wellness entrepreneur on Instagram.

He wanted equal parts rock and roll, punk, surf culture, and late-night pizza runs. So that's what we built. Skeletons in yoga poses. Pizza portals. Surfing Hanuman. A one-page site and brand identity that feels like an old school surf shop meets downtown record store meets yoga studio.