Kate and Patrick are on a mission to help yoga teachers build profitable, sustainable careers. Their brand needed to feel earthy and grounded without feeling flat, so we created a custom brand identity and Squarespace website for their yoga education business. We leaned into greens and blues for calm, added coral for warmth, and built a clean but lively visual system around growth, roots, and strong foundations. The logo itself is a subtle nod to an “O” being planted in the ground.