Leigh created The Joyset to bring people together through music, movement, and intention and it is way more than a silent disco. It's connection. It's spiritual. It's a space where everyone is invited to the party.

A brand like that needed to feel it before you even read a word. So we built a custom hand-drawn logo for movement and playfulness, colorful wavy illustrations that capture energy and flow, and a rainbow color-blocked palette that ties it all together. All of it co-created in a single Design Intensive day.